Archive for the ‘Education’ Category
Posted on July, 25 at 10:24 am | Filed Under Education
Using Social Media to Drive People to Your WebsiteSchool districts have a lot of important information to share with students, parents and community members. It makes sense to have a district website where you can easily share this information. However, it may not be obvious to users of your website where they can find the [...]
Making the most of your Facebook Fan Pages
Posted on April, 12 at 12:36 am | Filed Under Education
Since the February workshop this blog has been quite silent. I apologize for that. Today I was inspired to get back to it. During WSPRA’s Social Media:Get on Board Workshop we spent a fair amount of time on Facebook Fan Pages. Several Wisconsin school districts already have their Fan Page up and running. I follow [...]
Communication is the Key to Unlocking Doors and Hearts
Posted on February, 12 at 1:24 pm | Filed Under Education
In a recent newsletter sent by the American Schools Foundation Alliance, their front and center story was “Communication is the Key to Unlocking Doors.” Those of us who know communications, know how true that is! The article goes on to say, “The link between communicating and raising money is clear.” Now, the application of that [...]
In a School Choice Environment Who are Your Ambassadors?
Posted on February, 12 at 1:24 pm | Filed Under Education
Across the state, there are a multitude of news stories detailing the efforts of public school districts to market themselves. Billboards; newspaper, radio and television commercials; YouTube videos, and brochures have been some of the more common methods. On their own, how effective are they in determining parents’ decisions as to where to send their child to school? [...]
Creating Social Media Policy
Posted on February, 7 at 6:00 am | Filed Under Education
One of the topics that will be covered at WSPRA’s February Social Media: Get on Board Workshop will be developing social media policy. In Jason Falls article, What Every Company Should Know about Social Media Policy, he points out that only one in three companies has social media policy in place. He suggests that companies [...]
School Choice and Social Media
Posted on January, 27 at 3:12 pm | Filed Under Education
Wisconsin’s school choice is often a blessing and a curse for public schools. Having students choice in to your district provides revenue, having them choice out, does not. School choice also forces districts to wonder why families choose one particular district over another. The choice may have to do with proximity to home or parent’s [...]
Social Media – One of the three ways to make it successful for your district: make it a team effort
Posted on January, 17 at 12:30 am | Filed Under Education
On January 14, 2010, Mashable: The Social Media Guide posted an article titled, “3 Things You Need to Know About Social Media Strategy,” by B.L. Ochman. The three things you need to know are: Everyone must work together. Top management must be on board. Don’t expect overnight success. While it was great to see the idea [...]
Another good argument for why you need to bring a team to WSPRA’s February Social Media Workshop
Posted on January, 17 at 12:30 am | Filed Under Education
On Dec. 19, 2009, WSPRA posted a blog about why you need to bring a team to our February Social Media Workshop. That blogged shared social media expert Chris Brogan’s comments on why social media should be a team effort. Lorrie Jackson on her blog When Message Matters (January 3, 2010) also makes a great argument on why [...]
Do you know the 10 golden rules of social media?
Posted on January, 11 at 5:06 pm | Filed Under Education
Jumping into social media can be scary. Knowing the rules can make sure that your dive into this new communication medium is successful. Aliza Sherman shares the 10 golden rules of social media: Respect the Spirit of the ‘Net. Listen. Add Value. Respond. Do Good Things. Share the Wealth. Give Kudos. Don’t Spam. Be Real. [...]
Social Media as a teacher retention tool?
Posted on January, 11 at 5:06 pm | Filed Under Education
When we think about social media, it is often in the context of how do we share our story. How do we connect our districts with our communities? But Lynne Lancaster, a consultant on generational issues based in Sonoma, Calif., and co-author (with David Stillman) of the upcoming book The M-Factor: How to Turn the [...]
Follow these four criteria to better communicate with your community
Posted on January, 6 at 9:42 am | Filed Under Education
Joe Donovan, president of the Donovan Group, LLC, and WSPRA member, suggests four important criteria when communicating with the public. Don’t use acronyms outside the bubble. Ever. Instead, provide an explanation in the simplest possible terms. Just like a good doctor, take the time to explain the issue in a way that everyone can understand. [...]
Register Now for WSPRA’s One-day Social Media Workshop!
Posted on December, 21 at 11:36 am | Filed Under Education
Social Media:Get on Board! February 26, 2010Kalahari Resort, Wisconsin Dells, Wisconsin Visit http://www.wspra.org/ to view the registration brochure. Make your reservation today to get WSPRA’s great room rate.
Why You Need to Bring A Team to the February Workshop
Posted on December, 21 at 11:36 am | Filed Under Education
When we think of school districts and social media, we often think of that role being delegated to one person, often the communications person. But in fact, social media plays a critical role in managing your district’s brand. Who’s listening? Who in your organization is sharing and talking? Who is determining the policy that will [...]
